MyLowe’s Pro Rewards Relaunch: B2B & B2C Registration Experience Redesign

As Lead Product Designer, I led the end-to-end redesign of the MyLowe’s Pro Rewards registration and onboarding experience across Pro (B2B) and DIY (B2C) audiences. At the time, the loyalty program had validated core mechanics but was not built to scale for Pro customers’ fundamentally different needs.

I streamlined fragmented entry points, reduced form friction, and aligned digital and in-store touchpoints to create a mobile-first, value-forward experience across desktop, app, and web. The result was a best-in-class enrollment flow completed in under 60 seconds, clearer brand articulation for both segments, and a scalable foundation supporting a loyalty base of 30M+ members.